Guinness Surfer Construction Kit

Client: Guinness UK/ The RED Consultancy.

Campaign: 'Good Things Come to Those Who Wait’ TV advertisement featuring Rusty the

Long Boarder.

Brief: ‘We need a toy surfer who can ride a pint of Guinness’. A promotional product with a difference.

The Challenge: The consumer has 119.5 seconds to construct the ‘toy surfer’. He is then placed on the head of the pint of Guinness and surfs to the bottom of the glass!

Images from TV ad courtesy of Guinness.